gimmickry
🇺🇸
/ˈɡɪmɪkri/
🇬🇧
/ˈɡɪmɪkri/
The use of tricks or special features to attract attention or to persuade people to buy something.
The company's success is based more on gimmickry than on the quality of its products.
该公司的成功更多依赖于花招而非产品质量。