positioning
🇺🇸
/pəˈzɪʃənɪŋ/
🇬🇧
/pəˈzɪʃənɪŋ/
The action or process of determining or establishing the place or location of something.
The company's new advertising campaign is aimed at improving its product positioning in the market.
该公司的新广告活动旨在改善其产品在市场上的定位。