reactivation
🇺🇸
/riˌæktɪˈveɪʃn/
🇬🇧
/riˌæktɪˈveɪʃn/
The process of starting something again that was not active or working for some time.
The company is planning a reactivation campaign to bring back old customers.
该公司正在计划一场重新激活活动,以吸引老顾客回归。