rebrand
🇺🇸
/ˌriːˈbrænd/
🇬🇧
/ˌriːˈbrænd/
To give a new name or image to a company, product, or service to make it more attractive or successful.
The company decided to rebrand their soda to appeal to a younger audience.
该公司决定重新品牌他们的汽水,以吸引年轻观众。