reciprocity
🇺🇸
/ˌresɪˈprɑːsəti/
🇬🇧
/ˌresɪˈprɒsəti/
The concept of exchanging things like help or favors between two parties in a fair and equal way.
The company values the principle of reciprocity, offering discounts to its loyal customers.
公司重视互惠原则,向其忠实客户提供折扣。