semiotics
🇺🇸
/ˌsemiˈɑːtɪks/
🇬🇧
/ˌsemiˈɒtɪks/
The study of how we use symbols and signs to communicate.
In her book, she explores the role of semiotics in modern advertising.
在她的书中,她探讨了符号学在现代广告中的作用。