watchword
🇺🇸
/ˈwɑːtʃwɜːrd/
🇬🇧
/ˈwɒtʃwɜːd/
A guiding principle or slogan.
For the company, 'innovation' is a watchword that shapes their approach to new projects.
对于公司来说,'创新'是一个塑造他们对新项目方法的口号。