reciprocity
🇺🇸
/ˌresɪˈprɑːsəti/
🇬🇧
/ˌresɪˈprɒsəti/
The concept of exchanging things like help or favors between two parties in a fair and equal way.
The company values the principle of reciprocity, offering discounts to its loyal customers.
会社は相互扶助の原則を重視し、忠誠な顧客に割引を提供しています。