gimmickry
🇺🇸
/ˈɡɪmɪkri/
🇬🇧
/ˈɡɪmɪkri/
The use of tricks or special features to attract attention or to persuade people to buy something.
The company's success is based more on gimmickry than on the quality of its products.
회사의 성공은 제품의 품질보다도 기교에 더 많이 의존하고 있습니다.