rebrand
🇺🇸
/ˌriːˈbrænd/
🇬🇧
/ˌriːˈbrænd/
To give a new name or image to a company, product, or service to make it more attractive or successful.
The company decided to rebrand their soda to appeal to a younger audience.
회사는 젊은 관객에게 어필하기 위해 음료수의 브랜드를 변경하기로 결정했습니다.