branding
🇺🇸
/ˈbrændɪŋ/
🇬🇧
/ˈbrændɪŋ/
The process of creating a unique name, image, and identity for a product or company to make it stand out and attract customers.
The company invested heavily in branding to distinguish its products from competitors.
該公司在品牌推廣上投入巨資,以使其產品與競爭對手區分開來。