gimmickry
🇺🇸
/ˈɡɪmɪkri/
🇬🇧
/ˈɡɪmɪkri/
The use of tricks or special features to attract attention or to persuade people to buy something.
The company's success is based more on gimmickry than on the quality of its products.
該公司的成功更多依賴於花招而非產品品質。