reciprocity
🇺🇸
/ˌresɪˈprɑːsəti/
🇬🇧
/ˌresɪˈprɒsəti/
The concept of exchanging things like help or favors between two parties in a fair and equal way.
The company values the principle of reciprocity, offering discounts to its loyal customers.
公司重視互惠原則,向其忠實客戶提供折扣。