semiotics
🇺🇸
/ˌsemiˈɑːtɪks/
🇬🇧
/ˌsemiˈɒtɪks/
The study of how we use symbols and signs to communicate.
In her book, she explores the role of semiotics in modern advertising.
在她的書中,她探討了符號學在現代廣告中的作用。