characterization
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/ˌkærəktərəˈzeɪʃn/
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/ˌkærəktəraɪˈzeɪʃn/
The act of describing the personality and traits of a character in a story or play to make them seem real and believable.
The movie's success was due to the excellent characterization of its main character.
The way someone or something is described or portrayed.
The media's characterization of the event was biased and one-sided.