discourage
🇺🇸
/dɪsˈkɜːrɪdʒ/
🇬🇧
/dɪsˈkʌrɪdʒ/
to try to stop someone from doing something by making it hard or showing you don't like it
His parents tried to discourage him from becoming an actor because they thought it was too difficult.
to make someone feel less sure or excited about doing something
The bad weather might discourage people from coming to the event.