ethnocentrism
🇺🇸
/ˌeθnəʊˈsentrɪzəm/
🇬🇧
/ˌeθnəʊˈsentrɪzəm/
The attitude that one's own culture is superior to others and should be the standard by which other cultures are judged.
The professor warned against ethnocentrism, emphasizing the importance of understanding and respecting cultural diversity.