gentrify
🇺🇸
/ˈdʒentrɪfaɪ/
🇬🇧
/ˈdʒentrɪfaɪ/
Make an area nicer so that richer people want to live there.
The neighborhood started to gentrify when new cafes and boutiques opened up.
Make someone's behavior or lifestyle more refined or acceptable to higher social classes.
He tried to gentrify his image by wearing suits and attending charity events.