gimmickry

🇺🇸 /ˈɡɪmɪkri/ 🇬🇧 /ˈɡɪmɪkri/
Frequency
Difficulty
Tags RARE
noun
R

The use of tricks or special features to attract attention or to persuade people to buy something.

The company's success is based more on gimmickry than on the quality of its products.

translation

n. The use of tricks or special features to attract attention or to persuade people to buy something.

Word Forms

Plural gimmickries