goodwill
🇺🇸
/ˌɡʊdˈwɪl/
🇬🇧
/ˌɡʊdˈwɪl/
The positive feelings or friendliness between people or countries.
The ambassador's visit was meant to build goodwill between the two nations.
The value of a company's positive relationships with its customers, which is considered when the company is sold.
The company's goodwill played a significant role in its high selling price.