ideation
🇺🇸
/ˌaɪdiˈeɪʃn/
🇬🇧
/ˌaɪdiˈeɪʃn/
the process of creating or developing ideas
Ideation is a crucial step in the design process, where designers come up with new concepts.
a formed idea or thought in someone's mind
The therapist helped the patient work through their suicidal ideation.