loser
🇺🇸
/ˈluːzər/
🇬🇧
/ˈluːzə(r)/
A person who doesn't win in a game or contest.
He was a good sport, even though he was the loser.
A person who is not successful and often makes poor decisions.
He's considered a loser because he never gets anything right.
A person who is negatively affected by an action or decision.
In the end, the customers were the real losers of the price war.