pullback
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/ˈpʊlbæk/
🇬🇧
/ˈpʊlbæk/
The act of removing or withdrawing, often used in a military context to describe the strategic removal of forces from a particular area.
The military decided to execute a pullback to regroup and plan their next move.
A temporary decrease in the price of a product or a reduction in demand for a product, often seen in financial markets or sales.
The company experienced a pullback in sales after the initial hype of the product launch wore off.