What does rub it in mean?

phr. to make someone feel worse by reminding them of something they want to forget

rub it in

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Difficulty

Tags CEFR-C2

phrase

to make someone feel worse by reminding them of something they want to forget

I know you won the game, but you don't have to rub it in every time we meet.

to make someone feel worse by reminding them of something they want to forget