trademark
🇺🇸
/ˈtreɪdmɑːrk/
🇬🇧
/ˈtreɪdmɑːk/
A special name, sign, or design that a company owns and uses only for its products.
The golden arches are McDonald's famous trademark.
A special way someone acts or looks that makes them easy to recognize.
Her bright red hair became her trademark look.
To officially register a name or design as a trademark.
They decided to trademark their company logo to protect it.