watchword
🇺🇸
/ˈwɑːtʃwɜːrd/
🇬🇧
/ˈwɒtʃwɜːd/
noun
R
A guiding principle or slogan.
For the company, 'innovation' is a watchword that shapes their approach to new projects.
translation
A guiding principle or slogan.
Word Forms
Plural
watchwords