come-on
🇺🇸
/ˈkʌm ɑːn/
🇬🇧
/ˈkʌm ɒn/
A way to entice or persuade someone to do something.
The flashy advertisement was just a come-on to get people to buy the product.
その派手な広告はただの誘い文句で、人々を製品を購入させるためでした。